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MailerLite Review: Affordable Email Marketing Software (2023)

In the world of email marketing software, MailerLite stands out as a cost-effective option. Founded in 2005, MailerLite has witnessed impressive growth, now serving over 800,000 companies every month. But the question remains: Is MailerLite the right email marketing service for you? In this comprehensive MailerLite review, we’ve put the tool through its paces, exploring its features, pros, cons, and pricing. Let’s dive into the world of MailerLite and find out if it’s a worthy choice for your email marketing needs.

MailerLite Review Summary

MailerLite is a straightforward, efficient, and free email newsletter software that gets the job done. They offer an excellent free plan, and even on their paid plans, they remain more budget-friendly than competitors like Mailchimp. While their automation features may not be as extensive as ActiveCampaign, they are undeniably effective. This email marketing tool is user-friendly and easy to set up, making it accessible to users of all levels of expertise. With a rich array of features, MailerLite certainly earns its place in the email marketing arena. If you’re curious, why not give MailerLite a try for free? Try MailerLite for free here.

MailerLite Email Marketing Software Review

With MailerLite, you can do more than just send emails and newsletters; it’s a versatile platform that can host web pages, automate emails, and more. Let’s delve into the details.

Most Important Features You might be wondering: “What can MailerLite email marketing do for me?” Well, this user-friendly email marketing service offers a wide range of features, including:

  • Send Email Campaigns: Create email newsletters, promotions, or digest emails from your blog content.
  • A/B Split Testing: Optimize your email campaigns with A/B split testing of subject lines, email content, and more.
  • Grow Your Audience: Create forms and targeted pop-ups to build your email list and gain more subscribers.
  • Segment Your Subscribers: Organize your subscribers based on characteristics like age, gender, or country, as well as their activities such as email opens and clicks.
  • Build Your Website and Landing Pages: MailerLite doesn’t stop at emails; you can create landing pages, opt-in forms, and even mini-sites. They’ll even host them for you.
  • Marketing Automation: Whether you need a simple welcome email or a complex ten-stage onboarding process, MailerLite’s automation capabilities are powerful.
  • Great Pricing: MailerLite offers exceptional value for your money, especially when compared to its competitors.
  • Solid Support: You can count on 24/7 live chat support on all paid plans to help troubleshoot any issues you may encounter.

MailerLite Review: Sending Your Email Campaigns

While MailerLite can handle standard email campaigns with ease, it also offers more advanced functionality. Let’s explore the four types of email campaigns you can send:

  • Email Campaigns: The standard email send where you can target specific subscriber groups.

  • A/B Split Campaigns: Optimize your emails by testing different elements like subject lines, content, and sender names.

  • Auto Resend Campaigns: Resend campaigns to those who didn’t engage with your initial send, boosting open and click rates.

  • RSS Campaigns: Automate email campaigns whenever you publish new content on your website, making it ideal for bloggers and low-maintenance newsletters.
To kickstart your campaign, you can choose from over 60 free email newsletter templates that MailerLite offers with their paid plans. If you prefer a customized template, no worries; you can create your own using their drag-and-drop email editor or import custom HTML.What sets MailerLite apart is its AI writing assistant, which can help you create compelling headlines, product descriptions, and even entire newsletters. Plus, it can assist with translations and generate content ideas when you’re stuck.MailerLite also makes it a breeze to embed YouTube videos in your emails, automatically converting them into animated GIFs. This feature adds an engaging touch to your email content.Before sending your email, you can share a preview with colleagues, send a link for review, or download a PDF. This ensures that your email looks perfect before it reaches your subscribers.MailerLite allows you to schedule sends at a specific time or based on subscribers’ time zones, ensuring that everyone receives your email at the optimal time.

MailerLite Review: Our Take on Email Campaigns

Email creation is a significant part of any email marketing software, and MailerLite excels in this department. It boasts a robust email editor with over 90 modern templates, making it easy for users to create stunning email campaigns. The platform is user-friendly and offers several advanced features, including YouTube video embedding, making it suitable for both beginners and experienced users. Overall, MailerLite impresses with its email editing and campaign deployment capabilities.

MailerLite Form Builder and Pop-ups

MailerLite’s form builder and pop-ups feature allows you to design conversion tools like newsletter subscription forms and sale advertisements. Let’s dive deeper into this functionality.

  • Form Types: MailerLite offers two types of forms: pop-up forms and website-embedded forms. While the templates differ, the process of building forms remains the same.

  • Form and Pop-up Editor: Creating forms and pop-ups is straightforward, and you can customize fonts, text, colors, images, and even add form fields to gather more than just email addresses.

  • Form and Pop-up Automation: After building your opt-in forms, you can set up follow-up flows. This feature enables you to create double-opt-in forms for GDPR compliance, among other automation options. You can trigger pop-ups based on time, page scroll depth, or specific pages, enhancing your engagement with visitors.
Forms and Pop-ups in MailerLite: A Comprehensive Solution

MailerLite’s forms and pop-ups are available across all plans and offer advanced features that eliminate the need for separate pop-up software. The flexible automation options allow marketers to design intricate campaigns, making it a valuable addition to your email marketing toolkit.

MailerLite Website and Landing Page Builder

MailerLite goes beyond email marketing by providing a website and landing page builder. Let’s explore whether it can compete with dedicated CMS platforms like WordPress.

  • Landing Page Editor: You can create landing pages from scratch or use one of MailerLite’s 30 premade templates (available on paid plans). The editor is user-friendly and shares similarities with the email editor, making it easy to add content blocks using drag and drop.

  • Landing Page Settings: Customize your landing page’s title, URL, SEO settings, social sharing descriptions, and Google Analytics tracking codes.

  • Website Builder: MailerLite’s website builder allows you to create simple websites with multiple pages. You can host these websites on MailerLite’s domain or display them on your existing site.
MailerLite Reviews: Site Builder Assessment

MailerLite’s website and landing page functionality are impressive. It offers a full-featured website builder with the ability to accept payments soon via Stripe. The user-friendly interface and range of templates make it a compelling choice, particularly for those looking to save on CMS and hosting costs.

Segmentation and Personalization: Subscriber Management in MailerLite

Managing your email list and segmenting your subscribers is crucial for effective email marketing. Let’s explore the subscriber management features MailerLite offers.

  • All Subscribers Section: This is your hub for managing all your subscribers. You can filter subscribers based on various criteria, such as database fields and behavioral filters. Combining filters allows you to create advanced segments, which you can reuse across MailerLite.
  • Adding New Subscribers: You can add new subscribers as they sign up, upload a CSV/TXT file, copy and paste from Excel, or import from Mailchimp. If you’re transitioning from Mailchimp, this feature is particularly handy.
  • Segmenting Your Subscribers: MailerLite’s segments and groups empower you to create dynamic or static groups based on various criteria, including group membership, database fields, email campaign membership, automation membership, behavior, and even purchases (via integration with your online store).
  • Email Analytics: MailerLite provides detailed statistics on your email lists, allowing you to track growth, average open and click rates, and unsubscribe metrics. You can also see top domains and email clients used by your subscribers.

With MailerLite’s robust segmentation and personalization features, you can tailor your email campaigns to deliver the most relevant content to each subscriber, ultimately improving engagement and conversion rates.

Conclusion: Is MailerLite Worth It?

In this MailerLite review, we’ve explored the essential features, email campaigns, form building capabilities, website and landing page builder, and subscriber management. MailerLite offers an impressive set of tools for email marketers, all at an affordable price point.

If you’re looking for a budget-friendly email marketing solution with powerful automation, user-friendly interfaces, and the flexibility to create landing pages and websites, MailerLite is certainly worth considering.

Pricing and Discounts

MailerLite’s pricing is highly competitive, offering great value for your money. You get access to a feature-rich platform without breaking the bank. For detailed pricing information, visit MailerLite’s pricing page.

Compare MailerLite vs. the Rest

Before making your final decision, it’s always a good idea to compare MailerLite with other email marketing services to ensure it aligns with your specific needs. Stay tuned for our upcoming comparison articles.

FAQs (Frequently Asked Questions)

What sets MailerLite apart from other email marketing software?

MailerLite stands out for its affordability, user-friendly features, and robust functionality. It offers a wide range of tools to create, automate, and optimize email campaigns.

Is MailerLite suitable for beginners?

Yes, MailerLite is beginner-friendly, with an intuitive drag-and-drop email editor and a wide selection of templates to get you started.

Can I integrate MailerLite with my existing website?

Yes, MailerLite offers integrations with popular platforms like WordPress and Shopify, making it easy to incorporate its forms and pop-ups into your site.

How does MailerLite’s pricing compare to other email marketing services?

MailerLite is known for its competitive pricing, offering excellent value for money compared to many other email marketing platforms.

Does MailerLite provide customer support?

Yes, MailerLite offers 24/7 live chat support on all paid plans, ensuring you have access to assistance whenever you need it.

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